I was inspired to do this review due to Etude House’s 40% Off Mask Pack Event (ends 4/5/18). I got mine during a 60% off sales event (usually a one day only flash sale) which they do I would say once a month but they really went crazy with it in March. They have free shipping on orders over $60 USD which makes these one of THE most cost effective masks I’ve found ever.
First Impressions:
The mask has a lot of serum, and it’s the first mask I’ve used with a lotion-like serum (creamy, milky texture). The mask fits well (many masks are short on the forehead for me) but the eye holes are a little too close together. It faintly smells like alcohol but is not heavily fragranced. I would not recommend for sensitive skin. There is a faint chill / burning sensation and I can’t tell if it’s the alcohol content, the ginger, or the eucalyptus (why?)
Ingredients:
http://www.cosdna.com/eng/cosmetic_9944353275.html
The whole 0.2mm Air Therapy series has alcohol high on the ingredient list. I decided to give them a chance anyway since I impulse-purchased. Recently I read that alcohol in skincare doesn’t necessarily mean that the product is drying, but I’ll follow up with how my face looks / feels tomorrow (or maybe not I’m a little too short on sleep to give an accurate gauge).
After the serum is completely patted in the skin does feel soft to the touch (like after just applying lotion). I personally did not have trouble with a long serum absorption time.
Mermaid Magic Beauty and Skincare 
Was someone saying that straight alcohol isn’t always drying? I’d be interested in reading that. There are types of alcohol that aren’t drying, but they’re different from like..rubbing alcohol.
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Yes, Liah Yoo a very popular k-beauty blogger recently released a video about straight alcohol not being the worst thing ever, here’s a link to her video: https://www.youtube.com/watch?v=3f-ItRFDB70
I did find it strange that Sulwhasoo, the most popular skincare brand in Korea, sells first essences and toners that contain drying alcohol and these products generally well liked by other bloggers. Here’s where I first stumbled on it: Gothamista listed Sulwhasoo First Care Activating Serum as one of her favorites but it has alcohol high on the list.
Her video is here: https://www.youtube.com/watch?v=2RL66d0-O2A
Paula’s Choice is very anti-drying alcohols: https://www.paulaschoice.com/expert-advice/skincare-advice/basic-skin-care-tips/alcohol-in-skin-care-the-facts.html
For anyone else who’s curious about straight alcohol vs fatty alcohols I stumbled on to this link just now: https://www.annmariegianni.com/alcohols-in-skin-care/
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Thank you! I was a little worried that someone was advocating using rubbing alcohol as toner or something. Alcohol is drying but can be balanced out is a much better viewpoint, haha.
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